Brand: Canadian Women's Foundation
Background: Online hate and cyber-violence against women in Canada is a pervasive and growing issue. Younger women and gender-diverse individuals are particularly vulnerable.
Art Direction - Rishi Dangwal
Copywriter - Micheal Liao
Brand: Kraft Peanut Butter
Background: Kraft PB has struggled to become popular amongst BIPOC and other diverse communities. We need a campaign that invites new Canadians and those from ethnically diverse backgrounds to add Kraft PB to their shopping list and make it part of their world.
Art Direction - Rishi Dangwal
Copywriter - Micheal Liao
Brand: Toronto Zoo
Background: Toronto Zoo is looking for a big idea that can be used year-after-year to bring more visitors during the winter months.
Art Direction - Rishi Dangwal
Copywriter - Micheal Liao
