Problem: 18-35 year olds are not interested in playing the Lottery.
Insight: Gen Z and Millennials are consuming more snacks than ever, and they
consider chips as their go-to snack while watching their favorite YouTubers,
streaming TV shows, and attending exciting events.
Idea: Create Lotto Max Chips with a scannable package to generate excitement
for the under 35 demographic before the draw.
Art Director - Rishi Dangwal
Copywriter - Deborah Rosa