Polestar
“Lots of stars”
Insight: Polestar cars have won numerous awards worldwide and scored 5 stars in many categories.
Idea 1: Polestar will create a minimalist billboard and use drones as stars to present the Polestar logo in the night sky.
Execution: The billboard will have a simple line of copy to generate interest. Also, the billboard, inspired by the
Polestar O2 sportscar, will dispatch a group of drones at night that form a Polestar logo in the sky.
Art Director - Rishi Dangwal
Copywriter - Michael Liao
“Polestar’s constellations”
Insight: Polestar cars have won numerous awards worldwide and scored 5 stars in many categories.
Idea 2: Polestar will use drones as stars to present the Polestar car reviews in the night sky.
Execution: Polestar will hold a drone light show at English Bay in Vancouver.
The drone show will display quotes about Polestar vehicles from famous car magazines.
Art Director - Rishi Dangwal
Copywriter - Michael Liao
